About us

 “BABA” is a formal and slang phrase used all over parts of Africa. It means father and a connotation as a respectful term of address.


     We are visionaries that are trying to create change in the way we see fit. “BABA” clothing was created and inspired by the difficulties and hardships that the majority of African nations go through on a daily basis. With growing populations and the rise of climate change in Africa, many families lack access to safe and clean water and sanitation. For people in developing countries access to clean water can change everything, it means education, income, and health, especially for women and kids.


     We have teamed up with a non-profit organization called Charity: Water who brings clean and safe drinking water to people in developing countries. However, in this case, we are directing our attention to Kenya at this time. It is known for being a chronically water-scarce country. The numbers say it all, 50.39% of the rural population lacks access to water as well as 72.99% of the same demographic lack sanitation. Kenya is predicted to have less than a quarter of the water its people need by 2025.


     Our goal is to provide life-saving access to safe drinking water to vulnerable families and communities within Africa like Kenya by building wells . In addition to also ensure change and awareness within the youth communities through stylish street clothing. Our product is one way of bridging the gap and creating the difference that is needed.